Roku to buy ad tech platform Dataxu, which provides software for managing ad campaigns programmatically across digital platforms, for $150M in cash and stock (Megan Graham/CNBC)
Megan Graham / CNBC:
Roku to buy ad tech platform Dataxu, which provides software for managing ad campaigns programmatically across digital platforms, for $150M in cash and stock — Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock.
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