It sounds like it was created by their marketing department to counter concerns over latency.
Marketing: “Oh no, it looks like everyone is skeptical about our new device over something called ‘latency’.”
Engineers: “We’re working on this new technology that will help fix the latency issue by using AI to pre-render the game, delivering the frames in advance.”
Marketing: “Got it. So what you’re saying is, the latency is not only reduced, but it’s actually negative latency.”
Engineers: “Well, actually-“
Marketing: “I like that.. Negative latency.”